PURPOSE And OVERALL RELEVANCE FOR THE ORGANIZATION

Support the PAC Wholesale Account team in accelerating digital growth across selected wholesale accounts. This role focuses on enhancing brand representation, optimizing the consumer journey, and ultimately driving net sales and market share in the online space.

As the digital lead for these accounts, you will also be responsible for inventory planning, orderbook conversion, and performance analytics to ensure annual revenue and profitability targets are achieved for the Digital Wholesale channel.

KNOWLEDGE, SKILLS AND ABILITIES

Strong grasp of digital performance metrics (Impressions, CTR, PDP Views, ATC, CVR, ROAS) and how to leverage them to drive business results

Excellent project management skills, capable of steering cross-functional teams and multiple initiatives in parallel

Proven experience in Sales, Account Management, or Digital Wholesale roles

Clear communicator with the ability to simplify complex data and influence senior stakeholders

Skilled in stakeholder management across various seniority levels, with the ability to lead change and foster alignment

Strategic, proactive, and entrepreneurial mindset with a strong sense of ownership

Solid understanding of retail financials including sales, inventory, margin, and returns

Proficient in MS Office, particularly Excel (macros a plus)

Working knowledge of Marketplace infrastructure (middleware, PIM systems, customer backends)

Deep understanding of Amazon’s Flywheel and key levers for partnership success

Experience with BI tools (e.g. Tableau, PowerBI) and Customer Data Platforms (e.g. Amazon Retail Analytics)

Familiarity with retail media strategies and their impact on sales

Exposure to agile work environments preferred

KEY RESPONSIBILITIES

Drive digital sell-through across all relevant domains and apps for your assigned wholesale accounts

Partner with the PAC Key Accounts team to identify and activate high-impact digital initiatives

Monitor consumer demand, assortment trends, and digital shelf performance to identify growth opportunities

Build dashboards and translate data insights from internal and external sources into actionable strategies

Ensure premium, consistent, and optimized content across your accounts’ digital touchpoints

Maximize adidas brand visibility through tailored activation along the consumer journey

Lead the development and implementation of Digital Joint Business Plans (JBP) with clear sell-out and KPI goals

Partner with Planning to track key performance metrics, assess impact, and support sales forecasting

Deliver clear and strategic updates to senior stakeholders across regions and functions

Continuously evaluate and improve adidas’ digital Go-to-Market strategy in partnership with accounts

Enforce adidas Partnership Agreements and ensure compliance across channels

Manage the commercial and operational aspects of Hybrid (1P/3P) account relationships

Oversee third-party resellers to protect brand integrity across digital platforms

Represent adidas in key strategic meetings and maintain strong tri-party relationships with distributors and retailers

Negotiate annual trade terms and ensure investments align with strategic and profitability goals

KPIS

Net sales, contribution margin, and profitability

Share of Wallet

Digital Share of Business

Brand Market Share

KEY RELATIONSHIPS

PAC Key Account Team

PAC Digital Wholesale (DPC) Team

External Account & Operations Teams

Emerging Markets DPC

Sales Development & Finance

Brand Activation & Category Management

Cross-functional teams as needed for strategic projects

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

University degree in Business, Marketing, or related field (Engineering/Computer Science background a plus)

Proven experience in Sales or Account Management, preferably with digital or multi-channel focus

Professional background in Digital Merchandising, Consumer Experience, or Digital Marketing

Experience in the sports or lifestyle industry preferred

In-depth understanding of the global e-commerce ecosystem.