Senior Associate, Marketing Operations (E-Commerce

at SHOPLINE
Published August 25, 2022
Location Asia Square Tower, Singapore
Category Sales and Marketing  
Job Type Full-time  
Salary
$3,500 to $5,500

Description

Senior Associate, Marketing Operations (E-Commerce) SHOPLINE location Asia Square Tower. Compensation $3,500 to $5,500 Monthly.

About shopline shopline is Asia’s largest smart commerce platform. With our customers in mind, we strive to deliver scalable commerce solutions to merchants of all sizes. We’re a full-featured platform with services including online store opening, O2O solution, retail POS systems, advertising placement, business strategy consultation, marketing, and more to empower merchants to succeed in omnichannel retailing and cross-border commerce.

About the role we are excited to hire a Marketing Specialist who will serve as a foundational team member of the Marketing Team to operationally support demand generation and branding efforts. In this role, you will be tasked with setting up, operationally executing, and tracking campaigns across our marketing funnel.

The ideal candidate has strong project management experience, is able to tactically support the marketing team's campaigns, and proactively seeks out improvements for performance and scalability.

What you’ll be doing campaign creation and set-up in Salesforce including troubleshooting and fixing data errors/issues. Manage campaign tracking and optimisation feedback flows, a shared responsibility to inform the team on what is working or not working - and suggest improvements to optimise processes to achieve the best outcomes.

Work with the Head of Marketing to build an effective leads generation process to enable revenue growth. Build communications (landing pages, emails, and more) around marketing activities and events with support from the marketing team leading the campaign.

Connect data across tools and systems e.g. Instapage and Zapier to ensure a closed loop marketing ecosystem. Improve data hygiene and scalable practices to enable accurate targeting and reporting. Build our campaigns automation program with an emphasis on scalability, team member bandwidth, and effectiveness.

Support marketing team with weekly reporting and analysis. Support internal teams across the entire customer journey, from MQL to SQL. Support marketing team with all marketing related activities and initiatives e.g. events, tradeshows, webinars etc.

Who we are looking for 3-5 years of Marketing and/or Campaign Operations experience, preferably in B2B SaaS organization(s). Proficiency in Salesforce, Zapier, Instapage and/or similar marketing tools and/or automation platforms. Experience executing on campaign operations to support the Marketing organization. Detail-oriented and accurate; enjoys problem-solving and being challenged.

Ability to prioritise and communicate expectations around timeframe and scope. Ability to communicate effectively with stakeholders across the marketing organization. Works well under deadlines, with the ability to identify and communicate issues quickly.