Lead a once-in-a-generation national rebrand. Shape the future of an iconic global brand.

Hitachi Construction Machinery Oceania (HCMO) is the holding company for Hitachi Construction Machinery Australia and CablePrice New Zealand. We operate across Australia and New Zealand, delivering world-class machinery, solutions, and support to the Construction and Mining industries.

We are entering a defining phase for the organisation and are seeking a strategic, commercially minded Head of Marketing (AU/NZ) to lead a major, organisation-wide rebrand and elevate our market presence across the region.

This is a senior leadership role with direct accountability for marketing strategy, brand governance, team performance, and delivery standards. It is ideally suited to an experienced senior marketing leader, or a highly capable Marketing Manager ready to step into executive-level responsibility, who is motivated by transformation, scale, and impact.

About the Role

You will lead all marketing activity across Australia and New Zealand, spanning brand, digital, campaigns, content, internal communications, and national events.

Your first and most critical priority will be delivering a large-scale rebrand, ensuring disciplined, consistent rollout across every customer touchpoint, business unit, and dealer network.

Beyond the rebrand, the role focuses on enabling sustained brand and sales growth. You will partner closely with Sales, Product, Operations, HR, and executive leadership to ensure marketing strategies are commercially aligned, practical, and effectively executed.

As the functional leader, you are accountable for setting clear expectations, establishing measurable objectives, and actively managing the performance and capability of the marketing team.

What You’ll Lead

End-to-end AU/NZ brand transformation and rollout
Development and execution of the annual marketing strategy and market positioning
National campaigns across Construction, Mining, and Aftersales
Digital performance including website, SEO, UX, analytics, and social media
National events, launches, and corporate communications
Post-rebrand governance and advisory support to business units
Leadership, development, and performance management of a multi-disciplinary marketing team
Establishment of clear priorities, KPIs, and delivery standards across the function
Identification and resolution of capability gaps and performance issues
Management of agency partners to agreed commercial and delivery outcomes
Cross-functional collaboration with Sales, Product, HR, Operations, and global teams
What You Bring

Essential: Proven experience leading a major rebrand within a large or complex organisation
Senior marketing leadership experience, ideally in B2B, industrial, machinery, automotive, or related sectors
Strong capability across brand strategy, digital marketing, and integrated campaigns
Demonstrated experience leading, developing, and managing team performance, including addressing underperformance when required
Ability to influence at executive level and drive alignment across diverse stakeholders
Experience managing agencies, budgets, and competing priorities at scale
Why This Role Will Appeal to You

Lead one of the most significant brand transformations in the sector
High visibility and direct engagement with executive and global leadership
Opportunity to modernise brand and digital experiences across AU/NZ
Autonomy to shape strategy, uplift capability, and build a high-performing team
Be part of a respected global organisation with strong local heritage
If you are ready to lead a national rebrand and step into a highly visible, career-defining leadership role, we’d love to hear from you.