Overview

ECU is a young and progressive university with a strong reputation for excellence in teaching, and quality research. A national reputation for education experience comes from an emphasis on learner-centred teaching, a focus on the student experience and a commitment to increased participation in higher education. ECU is an ethical and responsible organisation with strong values that are owned and demonstrated by the whole University community.

Our Strategic Plan 2022-26 Towards the University of the Future, outlines a vision for an innovative, inclusive, and sustainable University. This includes the future ECU City – a stunning state-of-the-art campus, which will reshape the Perth CBD and redefine higher education in Western Australia. ECU City is set to become a dynamic hub where technology, industry, and creativity converge to nurture the growth of creative thinkers, adaptable learners, and global leaders who will shape the future.

As Chief Growth Officer, you will play a significant part in bringing this inspiring vision to life. As an experienced, creative, and purposeful leader you will optimise ECU’s brand and commercial opportunities for student growth through systematic, dynamic and innovative approaches to recruitment and retention. This is an outstanding opportunity to join a dynamic and transformational university that is positioning itself internally and externally as an organisation committed to Human Creativity.

The Role

Reporting to the Vice President – Engagement, the Chief Growth Officer (CGO) will be responsible for leading the Growth, Engagement and Marketing directorate. The CGO will oversee the development, coordination and implementation of innovative whole of institution strategies, frameworks and plans relating to marketing, communication, social media, business growth and customer experience.

Playing a significant part in the enhancement of ECU’s brand in its chosen markets, this position ensures that the University’s plans are integrated, consistent and effective whilst proactively creating commercially viable opportunities, target markets and segments and maximising student recruitment and retention opportunities.

About you:

You have a strong track record and demonstrated experience in leading change, and inspiring teams toward achieving ambitious goals and strategic priorities of a large organisation.
You have extensive experience in a customer focussed leadership role at a large organisation
You have detailed knowledge of marketing technology solutions including Salesforce CRM and the opportunities provided by the available platform applications (beneficial);
You have experience in large organisational customer sales strategies and frameworks with demonstrated achievement of targets;
Strong expertise in leading data analysis and making well-informed, data-backed decisions; and
You have knowledge and experience in the higher education sector (beneficial).

This represents an exceptional opportunity to make a lasting impact on the future of education and contribute to the growth and success of a young and progressive university. At ECU, we offer a dynamic and inclusive work environment that values diversity and promotes personal and professional growth, as well as an executive remuneration package and conditions that will attract the highest echelon of “growth experts” on a national scale.