Marketing Executive
Published | February 21, 2020 |
Location | Newton / Novena, Singapore |
Category | Sales and Marketing |
Job Type | Full-time |
Description
Marketing Executive location Newton / Novena, Central. Job Type Full-Time. Education Level Diploma.
Duties of the Marketing Executive include planning, developing and implementing effective marketing communication campaigns. Using the full marketing mix for the company’s marketing communications. Writing copy for all marketing collateral, including brochures, letters, emails and websites. Understanding the product and customer profile and write thorough specs for each.
Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. Producing an accurate summary of total spend at the end of a marketing campaign. Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
Requirements of the role degree/ A level/ Diploma. Strong project management/organisational skills. Ability to use spreadsheets to analyse data and spot trends. Understanding of customer segmentation.