Senior Director Marketing

at Cotality
Published May 23, 2025
Location Sydney, Australia
Category Marketing  
Job Type Full-time  

Description

At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

Job Description:

The Senior Director Marketing will report directly to the President, International with accountability to the corporate Chief Brand and Communications Officer and will join a dedicated marketing and communications team that plays a crucial role in a global enterprise. Your responsibilities will include developing and executing marketing campaigns, managing public relations initiatives, overseeing digital marketing efforts, measuring customer experience (CX) and gathering insights, as well as coordinating significant client events. This role necessitates a collaborative approach, requiring interaction with both local teams and our US parent company to enhance brand awareness, customer engagement, and revenue generation.

Location and Office Arrangements:
This role is based in our Sydney Australia office, located at George Street. Candidates should live within a commutable distance of this location.

What Will You be Doing?
As Senior Director Marketing, you will:

Develop and execute detailed B2B marketing strategies aimed at enhancing customer acquisition, engagement, and retention, while ensuring alignment with enterprise priorities, objectives, and market opportunities.

Manage campaign strategy, development, and execution to meet customer and revenue targets for Real Estate, Banking & Finance, Insurance, and Construction segments.

Oversee digital marketing initiatives, including paid media, SEO, SEM, content marketing, video and performance marketing.

Distil complex and sophisticated product solution capabilities into simple value propositions to take to market.

Oversee and manage the organisational reputation, public relations, and internal communication function, creating narratives and key messages aligned with the organisation's goals.

Leverage emerging data analytics and customer insights to optimise marketing efforts and improve marketing effectiveness.

Apply commercial discipline to planning and budgeting, ensuring all key activities are measured, and investments are monitored and adjusted as necessary. Additionally, implement substantial improvements to processes, systems, or products to enhance performance.

Actively represent marketing at the executive table providing customer insights that support discussions and decision-making processes.

Developing a close working relationship with marketing and communications colleagues in the corporate marketing centers of excellence, with accountability to the global Chief Brand and Communications Officer.

Working closely with the US team to align marketing and communications plans and activities, including the rollout of the new Cotality Brand.

Lead the expansion, use and embedding of Customer Sat program.

Own the Marketing relationship with Sales, Product and Operations to ensure that we are organizing resources to deliver on key Customer, Sales and Product priorities across all segments

All Cotality Workers must take reasonable care for their own health and safety while at work, ensure their actions do not compromise the safety of others, follow reasonable instructions to support Cotality’s WHS obligations, and actively cooperate with the WHS Framework including participating in any training required. Workers are encouraged to understand this policy and seek clarification from management when needed.

Job Qualifications:

​Broad management and leadership capabilities to coordinate across multiple disciplines.

15+ years’ experience in Marketing, within either B2B or Data/Tech environment.

5 years’ experience at Director/Head of Marketing level.

Has led medium teams across matrixed organisations.

Extensive exposure and engagement with Executive/Management teams and ideally global parent.

Bachelor’s degree (preferably masters) in marketing, or a related field.

Demonstrated ability to lead and manage high-performing teams.

Excellent leadership and organizational skills.

Outstanding communication and interpersonal abilities.

Ability to think strategically and creatively.

Proven analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.

Results-oriented approach with a track record of executing successful growth marketing campaigns.

Cotality's Diversity Commitment:​

Cotality is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. ​ We are better together when we support and recognize our differences.

Equal Opportunity Employer Statement:​

Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, record of offences, age, marital status, family status or disability. Cotality maintains a Drug-Free Workplace. ​

Please apply on our website for consideration.